How much does a website cost in Sweden in 2026?
It mainly depends on the type of site. According to Offerta, a simple landing page costs roughly SEK 5 000–15 000, a site with custom features SEK 20 000–50 000, and an online shop or bespoke web app SEK 50 000–100 000 or more. On top of that come running costs for the domain, hosting and maintenance.
These are guide figures, not fixed prices. Offerta itself says the prices are approximate and depend on several factors. Two quotes for “a website” can differ a lot, because they often describe different things.
- Simple blog or landing page, for example on WordPress: roughly SEK 5 000–15 000, depending on design and features.
- Company site with custom features: roughly SEK 20 000–50 000, and more if integrations or bespoke design are needed.
- E-commerce or bespoke web app: roughly SEK 50 000–100 000 and up, depending on the number of products, integrations and payment flows.
What affects the price of a website?
Mostly scope: how many pages, how much bespoke design and which features the site needs. Next comes content, meaning who writes the copy and sources the images, how many languages the site will have, and whether it must connect to other systems such as booking, payments or accounting.
The hourly rate matters too. According to Offerta, it runs from about SEK 500 an hour for simpler jobs to SEK 1 000–1 500 an hour for more advanced projects.
- Pages. More pages mean more design, more content and more to test.
- Design. A ready-made template is quicker than a design created for your business.
- Features. Forms, booking, logins and online shops take different amounts of time to build.
- Content. Copy, photos and illustrations take time, whether you make them yourself or buy them in.
- Languages. Every extra language needs translation and a pass through every page.
- Integrations. Links to payments, a CRM or accounting software have to be built and tested.
What are the running costs of a website?
Domain, hosting and maintenance. The domain and hosting are paid yearly or monthly, often with a lower introductory price in the first year. Maintenance covers updates, backups and small changes. You can do it yourself, pay by the hour or put it in an agreement with a fixed monthly fee.
An example from October 2026: Loopia, the registrar that, according to the Swedish Internet Foundation, registered the most new .se domains over the last 90 days, charges SEK 289 a year to renew a .se domain. Its Företag hosting plan costs SEK 279 a month once the introductory period ends. Both prices exclude VAT.
Other providers charge differently. Compare the regular price, not just the introductory one, and check whether email, SSL and backups are included.
Should I build it myself, hire a freelancer or use an agency?
It depends on how much time you have and how much the site needs to do. A website builder costs the least money but the most of your own time. A freelancer often means close contact but is a single person. An agency usually costs more, but brings more skills and more people who know your site.
- Do it yourself: according to Driva Eget, roughly SEK 0–200 a month depending on the platform. Fine for a simple start. But design, copy, SEO and troubleshooting become your job, and moving the site to another platform later can be hard.
- Freelancer: often personal contact and flexible arrangements. Ask who takes over if they fall ill or stop, and what support you get after launch.
- Agency: design, development, SEO and advertising can sit in one place. The downside is often a higher price and more layers between you and the person actually building.
How do I compare website quotes?
Compare what is included, not just the total. Ask each supplier to state the number of pages, features and languages, who provides the copy and images, how many rounds of changes are included, what it costs every year and who owns the domain, code and accounts. That brings hidden costs out before you sign.
Common hidden costs are plugins and templates with yearly fees, image licences, translations, extra changes and hosting that gets more expensive after the first year.
- Is it a fixed price or time and materials, and does it include VAT?
- How many pages and languages are included, and what do extra ones cost?
- Who writes the copy and sources the images? Are image and font licences included?
- How many rounds of changes are included, and what do later changes cost?
- What do the domain, hosting and maintenance cost per year after any introductory price?
- Are the domain, code and accounts in your name, so you can switch supplier?
- Is support included after launch, and for how long?
- What does the payment schedule look like?
What does a website cost at DProff?
Our packages start at SEK 14 900 for Start with 1–5 pages, SEK 29 900 for Business with up to 12 pages and two languages, and SEK 59 900 for Custom, such as a web app, online shop or customer portal. All prices exclude VAT, and you get a fixed price in writing before anything is built.
Payment is split in two: 50 % when work starts and 50 % at launch, with 10 days to pay each invoice. Two rounds of changes are included, and the price does not change as long as the scope stays the same. If you want to add something, you get a new price before we do it.
- Start, from SEK 14 900: custom design, contact form, basic SEO and launch on your domain. Done in 2–3 weeks.
- Business, from SEK 29 900: blog or simple CMS, forms or booking, technical SEO and 30 days of support after launch.
- Custom, from SEK 59 900: e-commerce with payments and shipping, logins, integrations and automation.
- Hosting and support, SEK 490 a month: hosting within the EU, SSL, backups, updates and monitoring.