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E-commerce

Stores built
to sell.

We build online stores for small businesses, with payments, shipping and the connections your business needs. Here is what to know before you choose a route — and what it costs with us.

In short

Price
from SEK 59 900 excl. VAT (Custom package)
Included
Payments, shipping and integrations
Payment
50 % at start, 50 % at launch
Ownership
You own the code, the accounts and the domain

Does my business need its own online store?

Not always. If you sell a handful of products or want to test demand, a marketplace can be enough for a while. Your own store pays off when you want to own the customer relationship, control price and presentation, stop sitting next to competitors on the same page and build a brand customers come back to.

A marketplace brings visitors from day one, but the platform sets the terms, the fees and how your products are shown. In practice, the customer relationship stays with the marketplace. In your own store you hold the customer data and the whole experience — but you also have to bring the visitors in yourself, through search, ads or social media.

Many businesses do both: the marketplace for reach, their own store for margin and repeat customers.

Shopify or a custom-built store – which is better?

It depends on how standard your selling is. A hosted platform such as Shopify gets you started quickly and cheaply, but you pay every month and work within the platform’s limits. A custom store costs more up front, but it is built around your flow, connected to your systems, and the code is yours.

For example, Shopify’s smallest plan, Basic, costs SEK 269 a month billed yearly or SEK 359 billed monthly, according to Shopify’s Swedish pricing page in October 2026. On top of that come card fees from 1.6 % plus SEK 1.85 per purchase, and a 2 % fee if you use a payment provider other than Shopify’s own.

  • Hosted platform, pros: quick start, ready-made themes and apps, low start-up cost.
  • Hosted platform, cons: monthly and transaction fees for as long as the store exists, and features are limited to what the platform allows.
  • Custom store, pros: checkout, product pages and integrations built for your business, on clean code rather than a bloated template.
  • Custom store, cons: higher start-up cost, and someone has to look after hosting and updates.

Which payment and shipping options does a Swedish store need?

Card, Swish and invoice are the main payment methods in Swedish e-commerce, and part payment can be added for larger purchases. According to a PostNord report cited by Swish, Swish is now the most used payment method. Show delivery options and shipping costs early, so nobody is surprised at checkout.

Swish in an online store requires the Swish Handel agreement, which you sign with your bank. The connection to the store is then made with a technical partner or as your own integration.

Invoice and part payment are offered by payment providers such as Klarna. Klarna says the store is paid up front and that Klarna takes on the credit and fraud risk. Fees vary between providers, so compare before you decide.

What are the legal requirements for e-commerce in Sweden?

Two laws matter most: the Distance and Off-Premises Contracts Act and the Electronic Commerce Act. Consumers generally have a 14-day right of withdrawal, and for goods the period starts on the day the customer receives them. Before the purchase you must inform them about your business, price, delivery and withdrawal. Afterwards you confirm the order.

There are exceptions, for example goods made to the customer’s specification and food that spoils quickly. This is an overview, not legal advice. The Swedish Consumer Agency’s pages for businesses are worth reading in full.

  • Before the purchase: contact details, price including taxes and fees, payment and delivery terms, the conditions for withdrawal and the right to claim for faulty goods.
  • Under new rules, an online store must have a free withdrawal function that is easy to find, clearly labelled and available throughout the withdrawal period. The customer must receive an acknowledgement of receipt, for example by email.
  • Your business name, address and email address must be easy to find, and where applicable your company registration number and VAT number.
  • Prices must be stated clearly, and any added tax and delivery costs must be shown separately.
  • Customers must be able to spot and correct input errors before ordering, and you must confirm the order electronically without undue delay.
  • If you do not give correct information about the right of withdrawal, the customer can have up to a year from the original deadline to withdraw.

How fast does an online store need to be on mobile?

Fast enough that the customer never waits for the next step. Product images, filters and checkout should work with a thumb on a small screen, and pages should load without the content jumping around. Every extra click or second at checkout is a chance for the customer to walk away.

According to the same PostNord report, as quoted by Swish, 57 per cent of Swedish consumers say a smooth checkout matters when they choose where to shop online, up from 46 per cent the year before.

That is why we build on clean code rather than a bloated template, test on real devices and review performance before the store goes live.

What does it cost to build an online store with DProff?

E-commerce sits in our Custom package, from SEK 59 900 excluding VAT. It covers a store with payments and shipping, features built for your business and integrations with, for example, accounting, CRM and payments. The exact price depends on the scope and is set out in the quote, in writing, before anything is built.

The list above is what the Custom package covers. What is included in your particular store is stated in the quote.

The work follows five steps: a free call, a proposal with a fixed price and timeline, design you see before it is coded, development and launch. You pay 50 % when work starts and 50 % at launch, with invoices due within 10 days. Two rounds of changes are included, and the price does not change as long as the scope stays the same.

  • Features built for your business
  • E-commerce with payments and shipping
  • Login and customer portal
  • Integrations: accounting, CRM, payments
  • Automation and AI workflows
  • Design system for future pages
  • Hosting and continued development

Frequently asked questions

Do I own the store and the code?

Yes. There is no lock-in to our platform. Files, accounts and domain are in your name.

Who looks after the store after launch?

That is your call. Hosting and support — hosting in the EU, SSL, backups, updates and monitoring — costs SEK 490 a month. Hosting Plus, with two hours of changes every month, costs SEK 1 490 a month. Both excluding VAT.

Who pays for return shipping when a customer withdraws?

The customer can be made to pay for return shipping, but only if you said so in the terms before the purchase. The money must be refunded no later than 14 days after the customer says they are withdrawing, but you may wait until you have the goods back or the customer shows they have been sent.

Can you help bring visitors to the store?

Yes. Google Ads costs SEK 4 900 a month, plus the ad budget paid to Google. Ongoing SEO costs SEK 5 900 a month. Both excluding VAT.

Can the store be in several languages?

Yes. We work in Swedish, English and Arabic. The languages your store needs are set out in the quote, together with the fixed price.

How long does it take to build an online store?

It depends on the number of products, payment methods and integrations. The timeline is in the proposal together with the fixed price, before work begins.

Thinking about your own online store?

Tell us briefly what you sell and to whom, and we reply within one working day with the next step.

Request a quoteSee all prices

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